🔗 Share this article

Users will soon have a new feature that allows them to lessen the quantity of AI-created content appearing in their feeds. This step comes as the company disclosed that it currently hosts over 1 thousand million AI-generated clips.

Trial and Implementation

This change is in a pilot phase over the following weeks before a full-scale rollout. This development comes amid a increase in AI content, fueled by recent video-generation tools.

The Broader AI Trend

Recent reports that approximately one in 10 of the fastest-growing content creators on a popular video site primarily display clips produced artificially. A significant portion of this output is considered “AI slop”, a label for substandard, mass-produced content that is often nonsensical or surreal.

Based on user feedback that a lot of users like content produced via AI tools, ranging from digital art to science explainers, and we want to give people the option to adjust the amount of that, according to their own preferences,” commented a spokesperson.

Scale of AI Content

The platform shared that there are presently 1.3bn videos on its service tagged as artificially created. Collectively, over 100 m pieces of content are added to the service each day, making AI-generated material a minor percentage of its overall inventory.

How to Adjust Settings

Viewers will be able to reduce or increase the volume of artificial media they view by using the content preference feature in the app and picking “AI-generated content”. Additional categories that can already be modified under the tool cover news, clothing, aesthetics, and dance.

AI Disclosure Rules

TikTok’s guidelines oblige creators to identify convincing artificially created content, and it bans malicious AI impersonations of well-known individuals or critical incidents. Any realistic AI-generated clip that is unmarked can be deleted under its terms of service.

Furthermore, the platform will henceforth add an artificially created label to content made using its built-in AI features, or detected by an cross-platform project for recognizing AI-generated material. This step is designed to deter users from seeking to bypass the labeling process.

AI Literacy Programs

The platform is also launching a two million dollar awareness program for professionals and groups to produce learning resources about using AI responsibly. This initiative will benefit non-profit groups dedicated to educating coding and technology.

Moderation Strategy

TikTok has supported its content review process, amid debate over proposals to make redundant numerous content moderators in the United Kingdom. The company is planning to cut a significant number of roles in its user protection team in its British office, with worker representatives and digital protection specialists raising concerns that staff are being displaced by automated systems.

A senior executive stated that people-led review would still have a role, but AI can protect employees by eliminating the most graphic content prior to it has to be seen by people. The platform reported a notable drop in disturbing and violent content handled by safety staff over the previous year due to intervention by its automated systems.

We believe it is crucial to balance humans and technology to maintain a secure environment,” she said. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to reduce exposure to harmful content as swiftly, which is the area in which a lot of the machine support is really helping us operate efficiently.”